Understand your pet's language. Before something goes wrong.
You've googled plenty and understood little. This is different: a veterinarian with real clinic, ER and surgery practice translates, into your family's language, the skill of observing, recognizing signs and acting at the right time. No jargon. No judgement.
CRMV MG 21605 (Brazilian veterinary board) · 99,000 followers across networks and 5.1 million accounts reached monthly
CRMV MG 21605veterinarian (Brazil)
Hit play: Victor introduces himself in one minute (in Portuguese).
What I treated most at the clinic wasn't in the books
It took hundreds of cases, between routine practice, the ER and the surgery table, to see the pattern that hurt the most. It was never the disease. It was the sentence that arrived with it: "doctor, I thought it was normal".
The person saying it was never careless. She was the devoted pet parent who treats her animal like a child, researched ten sites, asked the family group chat, and still stood in the dark, because every source said something different. What those families lacked was never love. It was clear guidance, spoken in a language that welcomes instead of scaring.
Criando Elos (Portuguese for "building bonds") was born from that: taking the judgement I use inside the clinic and handing it to the people who do the caring at home. Your pet talks to you all the time. Your family just needs someone to teach you how to listen.
Clinical judgement, in your home's language
Criando Elos teaches the same reasoning a veterinarian runs through a case: first observe, then recognize what changes the game, then act in the right measure. No panic, and no "let's wait and see".
Observe
What is normal for YOUR pet: appetite, water, urine, stool, sleep, behavior. Whoever knows the normal spots the abnormal a day earlier.
Recognize
The signs that separate "watch at home" from "go now". With clinical judgement, not internet guesswork.
Act
What to do, what to write down and what to tell the vet. In the first hours of an emergency, this changes the outcome.
What families say
Real comments from the project's channels (translated from Portuguese).
“My husband saw that video on Sunday. We always assumed hairballs. Today we took our cat to the vet and he was diagnosed with chronic asthma; treatment already started!”
“My little dog had one of those episodes today and, thanks to your videos, I got to her in time! Please keep posting.”
“My 20 kg Preta choked and fell to the floor. I'm a nurse, I did the maneuver the human way and it worked. Everyone should know pet first aid.”
“I've been a veterinarian for 24 years, and you are one of the most coherent professionals I see here. I send your videos to my two daughters, also veterinarians.”
“Saw it here, went to try it, found a lump on the neck and recognized an enlarged lymph node. Booking the vet right away.”
“I'm on my thirteenth generation of cats, always had four. Never in my life had I received this information... wow!”
“I stopped using the cleaning products I always used and he kept improving. Your video is when it clicked.”
“I hope I never need it, but how NECESSARY this video is. Never seen one about this.”
“The kind of content that deserved to go viral. Wonderful, doctor.”
“You teach us to look at them not only with love, but watching the small changes in behavior.”
“Your video and your comment on this helped me so much. I didn't know any of it.”
“Best channel I found on TikTok, thank you for the tips.”
Straight from the screen
Real screenshots; faces blurred for privacy.
Pick the right bond for your family
Each path solves a different stage of care. All materials are written in Brazilian Portuguese.
Prevention + First Aid
Know what is serious and what can wait, and what to do in the first hours before you reach the vet. In Portuguese.
I want the guides
Ask before you decide
A place where your question gets a veterinarian's answer, not group-chat guessing. Dogs, cats, or both. In Portuguese.
Join the community
Knowledge that lives on the shelf
The project's physical trilogy, second edition. Ships across Brazil. Written in Portuguese.
See the trilogyThe project's full course
20 modules on prevention and basic care, being recorded now. The waitlist hears first.
Join the waitlist
Victor Costa, veterinarian
Graduated from the Federal University of Tocantins (Brazil), with clinical practice in routine care, emergency and surgery. Creator of Criando Elos, a project with 99,000 followers reaching 5.1 million accounts monthly.
House rule: no content here replaces a veterinary appointment. The goal is the opposite, to make you the best partner your pet's vet could ask for.
- CRMV MG 21605
- Federal University of Tocantins
- Clinic, ER and surgery
This continues on @vetvictorcosta
The judgement you saw here, in daily doses. Tap a post to open it on Instagram.
50k here. 80k overall. In 60 days. 
Lots of new people here. Let me introduce myself. 
Being a vet was never just a job to me. 
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Unspayed dog or cat? There is a serious infection you should know about. 
Cat barely drinks water? Five simple changes. The warning signs that slip past even the most loving families
Get the project's free checklist: what to check on your pet every week, which signs demand a vet today, and what to write down before an appointment. (Checklist in Portuguese; email signup works in any language.)
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Your email stays with us, and only us. No spam, promise.
- Your pet's "normal" in 6 observable points
- The signs that require a vet the same day
- What to note before the appointment so it truly pays off
Questions that always arrive
Does the content replace my veterinarian?
No, and no serious content would promise that. The project teaches you to observe better, act with judgement and make every appointment count. Diagnosis and treatment always belong to the vet who examines your pet.
What language are the materials in?
All products (guides, books, community and courses) are in Brazilian Portuguese. This English version of the site exists so international followers can know the project.
I'm a cat person. Is this for me?
Yes. The guides and the community treat dogs and cats separately wherever medicine requires it, and the community has a dedicated space for each species.
Where do I start?
With the free checklist if you want to feel the project's style. With the digital guides if you want to finally answer "is it serious or can it wait?".
Link by link, the bond becomes protection.
Victor Costa · Criando Elos